Executive Bios

Scott

Scott Hallenbeck, Executive Director

Scott Hallenbeck has led USA Football, the national governing body of America’s favorite sport on youth and amateur levels, since 2005. He oversees all aspects of the organization, including football development, communications, corporate partnerships, and membership programs.

Under Hallenbeck’s leadership, USA Football has become the official youth football development partner of the NFL, the Atlantic Coast Conference and all 32 NFL teams. USA Football also has established official partnerships with leading organizations in medicine and football, including the American College of Sports Medicine and the Big Ten, Big XII and Pac-12 conferences. USA Football also manages America’s national teams in the sport for international competition and produces industry-leading resources for football coaches, players, game officials and youth league commissioners. The independent non-profit is a leader among national governing bodies of sport in the area of athlete health, including concussion recognition and response through protocols approved by the Centers for Disease Control and Prevention.

Hallenbeck oversees USA Football’s equipment grant program which awards $1 million in football equipment annually to youth and high school football programs based on merit and need. USA Football’s ground-breaking volunteer youth coach background check subsidy program also ensures a positive football experience for youngsters and football families.

USA Football offers benefit-laden memberships for coaches, players, game officials and youth league commissioners. The organization conducts single-day youth football coaching schools, Player Academy camps, and state leadership forums for league commissioners across the United States uniting the football community through best practices and information sharing. The independent non-profit also conducts exclusive football-related research and has established usafootball.com as a premiere destination for football development.

Hallenbeck serves as executive committee treasurer for the International Federation of American Football (IFAF), the sport’s global amateur umbrella organization consisting of nearly 60 member nations on five continents. He is also president of the 14-nation Pan-American Federation of American Football (PAFAF), consisting of national football federations for: Argentina, Bahamas, Brazil, Canada, Chile, Colombia, Guatemala, Mexico, Nicaragua, Panama, Paraguay, the United States, Uruguay and Venezuela.

Hallenbeck established his own company in 2002, Links Marketing LLC, prior to joining USA Football. Links Marketing developed strategic cause-marketing programs for non-profit and for-profit clients including Easter Seals, Major League Baseball, and Boys & Girls Clubs of America. He began his professional career in sports at the U.S. Olympic Committee in 1991 and served the USOC during the 1992 and 1994 Olympic Games. Hallenbeck served Reebok in 1994 and 1996 in Global Sports Marketing capacities and in 1995 was a vice president for Turner Broadcasting’s Goodwill Games production.

An honors graduate of Franklin Pierce University in Rindge, N.H., Hallenbeck resides in Indianapolis.


Carl

Carl Peterson, Chairman

USA Football, the sport's national governing body on youth and amateur levels, announced Carl Peterson as its chairman on June 16, 2009.

A successful football scout, coach and NFL team executive for more than 40 years, Peterson holds a key leadership role within the independent non-profit organization.

Peterson, best known as one of the NFL's most successful team executives with the Kansas City Chiefs from 1989 to January 2009, cut his teeth in the game as a high school coach before advancing as a coach on the college Division II and Division I-A levels from 1966-75. After serving as receivers coach at his alma mater UCLA (1972-75), Peterson followed Bruins head coach Dick Vermeil to the Philadelphia Eagles in 1976 to become the team's director of player personnel. Peterson helped the Eagles earn their first Super Bowl berth in 1980.

In 1982, Peterson was hired as the general manager and president of the United States Football League's Philadelphia Stars, where he led the team to a 7-1 postseason record and two league championships before joining the Chiefs in December 1988. The Chiefs had made just one playoff appearance in the 15 seasons prior to Peterson's arrival. Under his leadership, the team enjoyed 13 winning seasons, advanced to the postseason nine times and earned four AFC West divisional championships.

Peterson presides over USA Football's Board of Directors and offers insight toward USA Football initiatives.